By Guest Author, Maureen Jacobs
There seems to be a lot of lists going around regarding top social media superstars. There is a list for women, a list for men, a list for top fashionistas, a list for top Facebook Fan Pages, and I thought I saw a list of top social media lists worth reading.
So I ask myself, what makes a "social media superstar?" Does it go by followers, by following, by having a verified account, for having a high reputation score, or is it simply a popularity contest? Going through the lists, I noticed some of my faves absent. In no particular order, where is @momsofamerica? how about @teeco71? Why isn't @emtalkery there? Did anyone see @anntran_? Perhaps @thethread crossed your line of sight, well @jeffrago is there, he has to be!
Don't get me wrong, many of those people on any given list, earned their spot on the list or lists. But what I don't understand is the process of it all. How are these lists compiled? Is there an equation such as followers squared divided by following cubed plus number of pets they have and throw some lists on top?
In my world, it is difficult to define the line between promoting my cause or causes, and being real and engaging. I try very hard to be personal without being nosy, chatty without being Cathy, and even maintain friendships with many of my 'twibe'. On the other hand, social media is fundamental to marketing a brand, in this case yourself.
Moving on to the next question, which social media outlet is the best? Should you use one or twenty - one? Is there one preferable over the other? Which ones are the best for me, my business, my image, my brand?
Recently, I spoke with an employee of a top Management Software company that is scrambling to create a department that strictly deals with social media. Using Twitter, Facebook, and a plethora of other outlets to keep up with the ever changing world of consumerism.
Furthermore, social engagement increases brand recognition, grabs a wider audience, and by keeping the conversation going, it goes far beyond what a print ad can do. With social media, you can feel closer to your brand, be in contact with the company, and believe it or not, you can get much better customer service.
So what makes a social media superstar? You tell me.